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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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by Robbie Kellman Baxter : The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)

ISBN : #0071839321 | Date : 2015-03-17

Description :

PDF-f2abe | In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Wr… The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)


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by Shiv Singh : Social Media Marketing For Dummies

ISBN : #0470289341 | Date : 2009-10-26

Description :

PDF-29af1 | Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minut… Social Media Marketing For Dummies


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: Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540262199 | Date : 2005-07-21

Description :

PDF-510c6 | In recent years the Internet has become a source of data and information of indisputable importance and has immensely gained in acceptance and popularity. The World Wide Web (WWW or Web, for short), frequently named “the nervous system of the infor- tion society,” offers numerous valuable services leaving no doubt about the signi?cance of the Web in our daily activities at work and at home. Co… Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Africans Investing in Africa: Understanding Business and Trade, Sector by Sector PDF




: Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

ISBN : #1137542780 | Date : 2015-05-21

Description :

PDF-e3aa9 | Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors…. Africans Investing in Africa: Understanding Business and Trade, Sector by Sector


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Information Communication Technologies: Concepts, Methodologies, Tools, and Applications PDF




by Craig Van Slyke : Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

ISBN : #159904949X | Date : 2008-04-30

Description :

PDF-72a46 | The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence. Information Communication Tec… Information Communication Technologies: Concepts, Methodologies, Tools, and Applications


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Building Routes Customers Strategies Profitable PDF E9a196801

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Building Routes to Customers: Proven Strategies for Profitable Growth PDF




by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

ISBN : #0387799508 | Date : 2009-02-06

Description :

PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF




by Isabelle Thilo : Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)

ISBN : #3658164476 | Date : 2016-11-08

Description :

PDF-6efd1 | Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der internen Anspruchsgruppen, z. B. aus Hotellerie und Gastronomie, mit der Marke und der Umsetzung in marke… Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)


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by Niraj Dawar : Tilt: Shifting Your Strategy from Products to Customers

ISBN : #1422187179 | Date : 2013-11-05

Description :

PDF-07479 | Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Tilt: Shifting Your Strategy from Products to Customers


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by V. Kumar : Customer Relationship Management: Concept, Strategy, and Tools

ISBN : #364220130X | Date : 2012-10-21

Description :

PDF-17284 | Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the mo… Customer Relationship Management: Concept, Strategy, and Tools


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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) PDF




by Sylvia M. Chan-Olmsted : Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

ISBN : #0805862110 | Date : 2005-09-25

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PDF-9c39f | Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common b… Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Contemporary Issues Social Media Marketing PDF E0374c352

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Contemporary Issues in Social Media Marketing PDF




: Contemporary Issues in Social Media Marketing

ISBN : #1138679186 | Date : 2017-07-26

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PDF-b64cf | In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applicati… Contemporary Issues in Social Media Marketing


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Why Innovation Fails Lessons Business PDF 969074e2e

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by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business

ISBN : #1904298087 | Date : 2003-07-25

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PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business


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Wettbewerbsforschung Conjoint Analyse Bestimmung PrA4ferenzen Konkurrenzaktionen PDF D44c9b6fb

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by Sascha Fabian : Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)

ISBN : #3824482053 | Date : 2005-11-25

Description :

PDF-84490 | Ausgehend von der Erkenntnis, dass der Erfolg einer bestimmten Strategie oft von den Reaktionen der Wettbewerber abhängt, entwickelt Sascha Fabian ein Modell zur Vorhersage der Reaktionen von Wettbewerbern auf eigene Marktaktionen. Er liefert Ansatzpunkte für neue Forschungen sowie explizite Handlungsempfehlungen für Manager, die mit den Herausforderungen eines intensiven Wettbewerbs konfrontie… Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)


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