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by Dev Patnaik : Wired to Care: How Companies Prosper When They Create Widespread Empathy

ISBN : #013714234X | Date : 2009-01-19

Description :

PDF-f71c8 | This is the eBook version of the printed book.In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world,… Wired to Care: How Companies Prosper When They Create Widespread Empathy


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by Stephen Wershing : Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself

ISBN : #0071808191 | Date : 2012-10-02

Description :

PDF-78744 | The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don’t get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely… Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself


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[Pub.51UGI] Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself PDF | by Stephen Wershing


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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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: Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012

ISBN : #3709111412 | Date : 2012-02-27

Description :

PDF-13795 | The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer researc… Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012


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by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

Description :

PDF-85846 | Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics…. Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan


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Querying Databases Privately: A New Approach to Private Information Retrieval (Lecture Notes in Computer Science) PDF




by Dmitri Asonov : Querying Databases Privately: A New Approach to Private Information Retrieval (Lecture Notes in Computer Science)

ISBN : #3540224416 | Date : 2004-08-17

Description :

PDF-5f8a5 | The Internet and the World Wide Web (WWW) play an increasingly imp- tant role in our today’s activities. More and more we use the Web to buy goods and to inform ourselves about cultural, political, economical, medical, and scienti?c developments. For example, accessing ?ight schedules, me- cal data, or retrieving stock information become common practice in today’s world. Many people assume that th… Querying Databases Privately: A New Approach to Private Information Retrieval (Lecture Notes in Computer Science)


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[Pub.03ScK] Querying Databases Privately: A New Approach to Private Information Retrieval (Lecture Notes in Computer Science) PDF | by Dmitri Asonov


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Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition) PDF




: Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119043 | Date : 2001-12-11

Description :

PDF-82272 | Interaktivität, Books on demand, digitales Buch – die Medienbranche steht vor großen Herausforderungen. Hier analysieren erstmals Berater die Hintergründe und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschäft revolutionieren…. Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition)


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Myth Excellence Great Companies Everything PDF A3ad4a1ee

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything PDF




by Fred Crawford : The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

ISBN : #0609608207 | Date : 2001-06-26

Description :

PDF-389d1 | The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an “expedition into the commercial wilderness” to find the answers. What they discovered was a new consumer — one whom very few companies understand, much less manufacture products for or sell pr… The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything


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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by by Fred Crawford

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Brand Medicine Branding Pharmaceutical Industry PDF A6be4a585

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404361 | Date : 2015-06-12

Description :

PDF-7408d | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches…. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)


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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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by Stephanie Diamond : The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Que Biz-Tech)

ISBN : #0789748657 | Date : 2013-05-26

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PDF-95d29 | Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!   Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design ir… The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Que Biz-Tech)


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[Pub.12Qlw] The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Que Biz-Tech) PDF | by Stephanie Diamond


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by Lisa Arthur : Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN : #1118733894 | Date : 2013-10-07

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PDF-ef0ef | Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massi… Big Data Marketing: Engage Your Customers More Effectively and Drive Value


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by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

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PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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[Pub.19yWB] The Wallet Allocation Rule: Winning the Battle for Share PDF | by Timothy L. Keiningham


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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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