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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF




by B. Liu : Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)

ISBN : #1845648676 | Date : 2014-02-20

Description :

PDF-55af1 | The proceedings of the 2013 International Conference on Services Science and Services Information Technology (SSSIT 2013) held in Wuhan, China. As the twenty first century unfolds, services are becoming the bulk of economic activity and by far the fastest growing aspect of the world’s advanced economies. It is now time to accordingly update our research focus to reflect this shift in economic acti… Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)


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[Pub.32VQs] Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF | by B. Liu


Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) by by B. Liu

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Marketing Cases Emerging Markets Dilip PDF A84cb50cc

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Marketing Cases from Emerging Markets PDF




: Marketing Cases from Emerging Markets

ISBN : #3642368603 | Date : 2013-09-03

Description :

PDF-614a6 | Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is compos… Marketing Cases from Emerging Markets


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Marketing 2 0 Strategies Customer Relationships PDF A01ce0e42

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Marketing 2.0: Strategies for Closer Customer Relationships PDF




by Gerald Corbae : Marketing 2.0: Strategies for Closer Customer Relationships

ISBN : #3540002855 | Date : 2003-09-10

Description :

PDF-f87e0 | The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the endur… Marketing 2.0: Strategies for Closer Customer Relationships


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[Pub.54HUT] Marketing 2.0: Strategies for Closer Customer Relationships PDF | by Gerald Corbae


Marketing 2.0: Strategies for Closer Customer Relationships by by Gerald Corbae

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Trust Electronic Commerce Organizational Technical PDF 533ac5887

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Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF




by J.E.J. Prins : Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)

ISBN : #9041118454 | Date : 2002-07-03

Description :

PDF-69bcc | Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs’ shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance — consumers also have to have faith in on-line bu… Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)


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[Pub.70uLT] Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF | by J.E.J. Prins


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Value Based Marketing Strategy Santiago Lopez PDF 0fd0b11a3

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Value-based Marketing Strategy by by Santiago Lopez

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Consumer Behavior Managerial Decision Making PDF E5d159106

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Consumer Behavior and Managerial Decision Making (2nd Edition) PDF




by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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[Pub.74VoT] Consumer Behavior and Managerial Decision Making (2nd Edition) PDF | by Frank R Kardes


Consumer Behavior and Managerial Decision Making (2nd Edition) by by Frank R Kardes

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Achieving Planned Innovation Creating Successful PDF C72f290f8

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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF




by Frank R. Bacon : Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

ISBN : #0684839903 | Date : 1998-02-03

Description :

PDF-4f0f5 | Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon’s and Thomas W. Butler’s Planned Innovation(R) system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence… Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services


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[Pub.37hvf] Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF | by Frank R. Bacon


Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services by by Frank R. Bacon

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Exploring Web Marketing Project Management PDF Ced336ce2

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Exploring Web Marketing and Project Management PDF




by Donald Emerick : Exploring Web Marketing and Project Management

ISBN : #0130163961 | Date : 2000-01-24

Description :

PDF-552d6 | Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover…. Exploring Web Marketing and Project Management


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Exploring Web Marketing and Project Management by by Donald Emerick

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Civility Digital Age Companies Biz Tech PDF D3b785567

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Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech) PDF




by Andrea Weckerle : Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech)

ISBN : #0789750244 | Date : 2013-02-23

Description :

PDF-2c17e | Re-civilize Life Online!   PROVEN Conflict Management and Prevention for Social Media and the Web   Ever seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s not good for your goals—or your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you cou… Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech)


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Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) PDF




by Torsten Eymann : Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)

ISBN : #3642628842 | Date : 2012-11-22

Description :

PDF-6829d | Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktplatzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie fur den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis fur di… Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)


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Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) by by Torsten Eymann

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