Relationship Marketer Rethinking Strategic Marketing PDF 7527d754d

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by Soren Hougaard : The Relationship Marketer: Rethinking Strategic Relationship Marketing

ISBN : #3642032427 | Date : 2009-11-25

Description :

PDF-27e62 | In “The Relationship Marketer”, Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or “you and me”) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business… The Relationship Marketer: Rethinking Strategic Relationship Marketing


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by Sheryl Lindsell-Roberts : New Rules for Today’s Workplace: Strategies for Success in the Virtual World

ISBN : #0547428081 | Date : 2011-04-06

Description :

PDF-72826 | In her newest book, business communications expert Sheryl Lindsell-Roberts delivers timely advice for employees, managers, and business owners on surviving and succeeding in today’s technology-dependent workplace.An antidote to the boring business book, New Rules for Today’s Workplace is filled with real-life stories from workers at such successful companies as TiVo, Pegasystems, OneBeacon Ins… New Rules for Today’s Workplace: Strategies for Success in the Virtual World


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On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition) PDF




by Tim Rödiger : On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)

ISBN : #3658098813 | Date : 2015-05-29

Description :

PDF-e73c2 | Tim Rödiger bietet Führungskräften einen systematischen Ansatz zur Entwicklung von Stories für ihre Unternehmen. Der Begriff Story taucht auch in der Wirtschaftswelt immer öfter auf. Der Autor zeigt auf, warum Stories für Unternehmen wichtig sind, aus welchen Elementen sie bestehen und wie Unternehmer sie entwickeln können…. On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)


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Information Communication Technologies Tourism 2016 PDF 3aa511309

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: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

Description :

PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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Architectures Quality Service Internet International PDF 71891315f

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Architectures for Quality of Service in the Internet: International Workshop, Art-QoS 2003, Warsaw, Poland, March 24-25, 2003, Revised Papers (Lecture Notes in Computer Science) PDF




: Architectures for Quality of Service in the Internet: International Workshop, Art-QoS 2003, Warsaw, Poland, March 24-25, 2003, Revised Papers (Lecture Notes in Computer Science)

ISBN : #3540404449 | Date : 2003-08-13

Description :

PDF-59796 | The thoroughly refereed postproceedings of the International Workshop on Architectures for Quality of Service in the Internet, Art-QoS 2003, held in Warsaw, Poland, in March 2003. The 22 revised full papers presented were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on architectures for next generation networks, architectures and services,… Architectures for Quality of Service in the Internet: International Workshop, Art-QoS 2003, Warsaw, Poland, March 24-25, 2003, Revised Papers (Lecture Notes in Computer Science)


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Mobile Commerce Application Development Lei PDF C4493af6b

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Mobile Commerce Application Development PDF




by Lei-da Chen : Mobile Commerce Application Development

ISBN : #1591408067 | Date : 2005-06

Description :

PDF-c644d | As wireless and mobile technologies become more and more prevalent, organizations are starting to invest in developing infrastructure and applications for mobile commerce. This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications…. Mobile Commerce Application Development


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Mobile Commerce Application Development by by Lei-da Chen

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Open Innovation Marketplace Challenge Enterprise PDF 4b32afbea

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The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise PDF




by Alpheus Bingham : The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

ISBN : #0132311836 | Date : 2011-04-11

Description :

PDF-1ea7c | Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne … The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise


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Conference Proceedings Trends Business Communication PDF 9333aa58c

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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

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PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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Fall Love Blogging Passion Empowerpreneur PDF 7ecf35f52

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Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books) PDF




by Dwainia Grey : Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books)

ISBN : #0995165017 | Date : 2016-11-17

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PDF-51226 | Create a passion centered blog to start seeing profits with this complete action plan to a captivating blogging strategy. Whether you are a professional blogger or a newbie blogger this book will help you find clarity with your blog and show you new strategies to monetize. This book is for people that understand the power of a successful blog as a 24/7 marketing tool and shop. Includes Blogging… Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books)


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Outsmarting Goliath Achieve Footing Companies PDF 6c2072608

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by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

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PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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Strategies in E-Business: Positioning and Social Networking in Online Markets PDF




: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

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PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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Assessing Different Marketing Practice Uncertainty PDF 943b6d712

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

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PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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Asian Perspectives Development Public Relations PDF 18f5b65ff

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Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

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PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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